Frontrunner Newt Gingrich Trails Rivals in Iowa
Newt Gingrich, GOP presidential candidate, has risen to the top of the 2012 pack, but continues to trail his rivals in terms of organization in Iowa, reports the Christian Science Monitor
Gingrich’s campaign, which has made a comeback in recent months, is taking an unconventional approach in Iowa. Traditionally, strong organization is the recipe for a strong showing in the Jan. 3 Iowa caucus. But with the fewest staff and lowest number of precinct-level campaign backers, Gingrich is betting on his solutions for what ails America to carry his campaign.
"The traditional ways might not be the most efficient way. Newt has shown us campaigning now is different," said Katie Koberg, Gingrich's deputy Iowa caucus director. "It's not about how you many staff you can hire."
With just four staff members — a fifth to come aboard Friday — Gingrich's campaign is reaching out in less conventional ways via the Internet.
Gingrich often repeats his campaign's website address during nationally broadcast interviews and debates, which has drawn Iowans into his organization, CSM reports. Interested Iowans get a call back from a Gingrich aide, are put on the mailing list, then asked about volunteer work and whether they will caucus for Gingrich.